A Fresh Wave in Indian Fashion

India’s fashion landscape is being transformed by a new generation of labels that are bold, conscious, and deeply design-driven. Among these trailblazers are Studio Medium, Betrue, Trisara, and Studio Rigu—brands that are quietly but powerfully changing how Indian fashion is perceived at home and globally.

Their work is not just about beautiful garments—it’s about ideas, identity, and innovation. Together, they represent a growing movement that values individuality, ethics, and artistic integrity over mass appeal.

Studio Medium – Where Architecture Meets Fashion

Studio Medium stands out for its clean lines, geometric cuts, and sculptural silhouettes. Drawing inspiration from architecture and modern design, the brand creates garments that feel like wearable art. The use of monochrome palettes, precise tailoring, and androgynous structure gives Studio Medium its signature modern-minimalist look.

What sets Studio Medium apart is its cerebral approach. It’s for the woman who loves structure but doesn't compromise on comfort—who finds strength in simplicity and beauty in balance.

Betrue – Softness with Strength

On the other end of the aesthetic spectrum is Betrue, a label that embraces femininity through thoughtful design and sustainable production. Known for its soft drapes, flowing cuts, and pastel tones, Betrue is rooted in the idea of emotional connection with clothing. Each piece is made with care, reflecting a slow fashion philosophy that values quality over quantity.

Betrue champions women who are intuitive, expressive, and authentic. Its collections often celebrate nature and fluidity, offering comfort without sacrificing elegance.

Trisara – Heritage with a Modern Twist

Trisara offers a harmonious blend of Indian heritage and global trends. With a focus on detailed craftsmanship and contemporary styling, the brand creates garments that feel both rooted and refreshing. Its use of botanical motifs, traditional block prints, and elegant patterns gives each piece a distinct character.

What makes Trisara unique is its ability to be versatile—it fits seamlessly into both casual and occasionwear wardrobes. It’s fashion for the woman who loves modern silhouettes but remains connected to her cultural roots.

Studio Rigu – Edgy, Urban, and Bold

Studio Rigu is not afraid to make a statement. With oversized silhouettes, rich color palettes, and experimental fabrics, it brings a streetwear sensibility into high fashion. Designed for bold and unapologetic women, Studio Rigu breaks norms and redefines power dressing.

Whether it’s through sharp tailoring or innovative textures, Studio Rigu is about owning your look and your story. It’s bold without being brash—confident, artistic, and always relevant.

Collectively Redefining Indian Fashion

Together, Studio Medium, Betrue, Trisara, and Studio Rigu represent the diverse and dynamic future of Indian design. These labels are not bound by trends—they set them. They prove that Indian fashion can be both globally competitive and deeply personal.

As more women seek brands that align with their values and aesthetics, these four labels are not just names to watch—they’re names to wear. Whether you’re looking for structured sophistication, feminine ease, cultural fusion, or bold innovation, this new wave of Indian designers offers something for every mood, moment, and mindset.